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SOCIAL MEDIA/
CONTENT CREATION
The following videos are a collection of TikToks that I helped to shoot and conceptualise with the Social Team as part of the Content Creator part of my role while working for the Advertising Agency VCCP. The client was Compare The Market, who tasked us to devise a way to engage the 16-34 demographic with the brand on TikTok and reinvigorate interest using the Meerkat Puppets. We created several comedic short-form scripts for the puppets, which involved them mimicking topical pop culture moments like Bella Hadid's 'Spray On Dress' at Paris Fashion Week or participating in viral TikTok trends like the Halloween Outfit Trend. The end result was an overwhelming success, with the videos averaging impressions of 2 million+ views per post and thousands of comments and likes, quickly solidifying the brand as a viral household success.
Key Social Performance Metrics Achieved:
-15 Million+ unique impressions
-Average views of 2 million+ per post
-Boosted brand awareness in the 16-34 market by 80%
-Critical acclaim from Little Black Book and more
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This a digital short-form style newsletter that I was tasked to create by Caviar, in order to drive user traffic to our main website from our prospective clients. The objective was to promote our director's newest work in a highly visual and creative way that could be sent out via email and, in turn, establish our company as the top Production Company to use for their upcoming shoots and projects. After conducting an audit of our competitor's email communications and analysing our best-performing work on our Social Media platforms for that month, I opted to create a highlight-reel-style newsletter that showcased the top 3 most successful projects from that month. I then created my own GIFs of each of the projects and added looping effects so the GIFs would constantly play as they read through the newsletter. Finally, I also added traffic-driving links that would take the viewers through to watch the projects in full on our website, enabling us to boost our monthly website visits and also encourage the users to check out the work of our other directors once they were on our site.
For this project, I was tasked by Caviar to find a new way to display our behind-the-scenes (BTS) content which would often get sent over from shoots as a big folder of images that were often low in quality and without much context or creative styling. After doing some research to investigate how other directors and production companies displayed their BTS content on Social Media, I started to play around with the BTS images using the medium of photo collaging at first, but later combined the collage with my video editing skills to create short social films set to royalty free music, where the photos appeared more stylised and dynamically presented.
The following social media posts are a collection of slogans, calls to action, and brand activation marketing copy that I was asked to create while working as a Social Media Manager for the luxury E-Commerce Tech App Inflyter. My objective was to help the company build a loyal community of worldwide app users who would be called to actively use the app to connect with each other and shop for their favourite Duty-Free items online when travelling at the airport. The copy was originally self-written/researched by me, and I worked with two external graphic designers to design the artwork in line with the company's brand colours and style guidelines. I have also image-researched and curated all non-designed artwork.
Key Social Performance Metrics Achieved:
-Increased user following by 80%
-Increased app downloads by 60%
-Average post impressions of 200+ across platforms
-Successfully launched Inflyter's Instagram platform
-Successfully launched brand partnership with the digital community 'Switzerland Travel Guide' (265,000+ members)
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SCRIPT
Sanga's Rise, an original screenplay written by Princess Manduma.
Synopsis: When we're children, we're taught to see our parents as superheroes. But what happens when we grow up and discover it was all a lie? Sanga's Rise is a suspenseful drama about morality, inspired by the real-life dictatorship of former Congolese President Joseph Kabila . The inevitability of it, the corruption of it, and one man’s fight to prove his morality never left.
SAMPLE PAGES AVAILABLE UPON REQUEST
Cover photo shot and edited by me.
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During my vocational Film and Media Production course, I was tasked with producing a documentary for a local business of my choice, and I chose to shoot one about my local cinema, The Ritzy in Brixton. The Ritzy is a historic hub of rich cinematic culture, which has steadily been suffering from a decline in viewership due to the rise of global streaming services like Netflix and Amazon Prime. As a result, I was impassioned to help restore interest and excitement in the cinema with my local community. To do this, I wrote and directed an in-depth interview with their Marketing Manager about the art of cinema and documented how the Ritzy champions a world-class viewing experience that can't be compared with streaming films at home. The entire documentary was researched, directed and edited by me using Adobe Premiere Pro, and what transpired was a heartwarming story of hope, Brixton's legacy and community.
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